We’re always there
Uniting partnered with DDB Remedy to reinforce its commitment to Australians during life’s vulnerable moments.
The campaign was developed from the insight that vulnerability is exacerbated in the young and the elderly and highlights the role Uniting plays in these critical life stages.
People entering aged care or enrolling their children into early learning are at vulnerable stages of life and often facing crucial ‘change’ moments. From a creative standpoint, it was about sharing the way Uniting carers and educators empower and support their charges through those moments, emotionalising the brand to create a lasting connection with the audience. At a time of uncertainty and distrust across many areas of society, it was timely to remind Australians of Uniting’s commitment to welcome all people, regardless of age, ability, ethnicity, faith and sexual orientation. The multi-channel campaign encompasses; press, radio, OOH, social in addition to two 30” TVCs, cut-downs and 45” & 60” versions for cinema and online.