Hand-on-heart
The Heart Foundation launched its first-ever integrated brand campaign via DDB Remedy, that draws on the power of life-saving research to inspire Australians to support its mission: An Australia free of heart disease.
Off the back of a successful COVID-19 campaign also developed by DDB Remedy, the Heart Foundation sought to reinforce its role as a non-government funded organisation dedicated to raising funds for life-saving medical research. Research is a clear and powerful motivator for potential donors and DDB Remedy brought this to life through everyday heroes such as Dr Christopher Wong, Trainee Cardiologist Geoff Page and former Wiggle Greg Page. The campaign featured;
- Hero film on digital video (SBS On Demand, YouTube, News Connect, Display & Video 360)
- Homepage takeover on news.com.au
- Digital and social (News Corp, Google, Facebook, Instagram)
- 30-second radio ads