Richard Brim wants to attract new talent into the creative industry with emotions

D&AD’s new president for 2022–23 is Richard Brim. He is the Chief Creative Officer of adam&eveDDB, and currently has 72 D&AD awards credited to his name. In 2022, the agency picked up a Black Pencil for Hopeline19 – a free phone service for the nation to leave messages for frontline workers – and a Yellow Pencil for the irreverent ad for Twix, Bears. Here, as told to Brittaney Kiefer, Europe Creative Editor at Adweek, Brim discusses that dichotomy and the balance between fun and purpose-driven work, and how the industry can inspire much needed new talent to want to take part.