Excellence in UX

MEDICAL DEVELOPMENTS INTERNATIONAL

How enhanced UX changed the game for MDI

As an ASX listed company, MDI needed its flagship global website to offer a seamless and intuitive experience to a diverse audience – from investors, to corporate auditors, to healthcare professionals.

Rising to this challenge, DDB Remedy demonstrated the power of excellence in user experience, content, geo-targeting and SEO by achieving extraordinary results with zero marketing or campaign spending.

Over just four months, the enhanced MDI website achieved the following results:

Unique visits – 104.67% increase. A testament to its relevance and appeal.
Organic search – 125.28% increase. A meticulous approach to keyword optimisation, content quality, and technical SEO has propelled the website to the top of search engine rankings.
Page views – 59.51% increase
User Engagement – 33.47% increase
Content and Storytelling – The narrative was crafted to tell the story of MDI’s 50 year heritage.

Visit the website HERE.